Amazon, Inc. The Leading Online Retailer Essay - 2116 Words

Introduction summary Amazon, Inc. is considered to be the leading online retailer in the world today with a platform of sale for over 40 different goods categories ranging from machine/motor auto parts, books, groceries and electronics. Apart from this, the large organization also has a platform for internet technology and ecommerce, a platform for internet advertising, a platform for logistics and fulfilment, an internet incubator for startups, and a search technology. The company was started in Seattle, America back in the year 1994 in July by Jeff Bezos, who was a former New York investment banker. Before Amazon achieved its great success, it was the original idea of Jeff to start a bookstore to sell books online. The company has tremendously advanced from an online bookstore to a globally known online Wal-Mart where many products are sold such as Hardware and Tools, games and toys, Cookware and Music CDs. Amazon gross sales over the years have shown the company’s incredible growth with revenue s back in 1997 being $150 million growing over $100 billion today (Kargar, 2004; Mellahi Johnson, 2000). External Environment 1) Technology This remains to be the company’s greatest asset as it employs the use of technology to advance its e-commerce business. Due to the fact that high-speed internet is now readily available and e-commerce is rapidly developing, Amazon has greatly benefited from these because the website is highly dependent upon these two as the better the internetShow MoreRelatedBest Buy Co. Inc. Essay1205 Words   |  5 PagesBest Buy Co., Inc. is currently the world’s largest retailer for consumer electronics. The company has 1,400 brick and mortar stores and is a popular online retailer as well. The stores serve as display room for various online retailers. 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